Relevant DS launches dynamic one-sheet platform for theater lobbies

Relevant DS unveiled a new digital one-sheet scheduler for theaters and paired it with a creative alliance with eclipse advertising and entertainment strategist Dave Doré. The move is aimed at turning theater lobbies into a new marketing channel for studios, exhibitors and brands while adding localized content and revenue opportunities.

Why it matters: - Relevant DS is pushing theater lobbies beyond static movie posters and trailers. - The new platform is designed to help studios, exhibitors and brands reach moviegoers with localized, dayparted digital campaigns. - The rollout could create new advertising inventory and new revenue streams across theatrical exhibition.

What happened: - Relevant DS launched the RELEVANT DS Dynamic One-Sheet Scheduler™, a next-generation digital one-sheet product for theaters. - The company also announced a strategic alliance with eclipse advertising President and CEO Steve Dubb and Dave Doré, chief campaign architect for The Campaign Architects at eclipse. - The announcement was made Aug. 27, 2026, in Minneapolis.

The details: - The scheduler automatically delivers digital one-sheets to participating theaters showing each release. - The platform integrates local showtimes and theater branding. - Content can rotate trailers, countdowns, behind-the-scenes clips, merchandise offers, promotional partnerships and QR-driven experiences. - Campaigns can be tailored by location, showtime and daypart. - Relevant DS said the system is built to work without adding operational complexity. - Relevant DS said the platform is cloud-native and designed for modern theatrical workflows. - Relevant DS said the technology powers digital experiences across hundreds of theaters through the expanding Screendollars network and others. - The company linked that footprint to programmatic advertising, exhibitor revenue and studio engagement. - Relevant DS included a company website: relevantds.com. - eclipse advertising included a company website: eclipseadvertising.com. - Relevant DS also shared a LinkedIn page: Relevant DS on LinkedIn.

Between the lines: - The partnership pairs software infrastructure with creative development built specifically for the theater environment. - Dave Doré has worked on campaigns for Netflix, Peacock, HBO, Disney, Universal, Warner Bros. and NBC. - Doré and his integrated team won the 2024 Grand Clio with Netflix for the “Wednesday” integrated campaign. - Relevant DS and eclipse are betting that lobby screens can become a more flexible storytelling surface than traditional title cards or trailers. - The pitch also signals a move toward audience-specific creative, with content that can vary by ZIP code, region and demographic.

What's next: - Relevant DS expects the lobby experience to evolve into a more interactive extension of the studio campaign. - The company is positioning the scheduler and eclipse collaboration as the next chapter in theatrical marketing. - Future rollout will likely center on more localized content, more brand integrations and more formats built for pre-show engagement.

The bottom line: - Relevant DS is trying to turn the movie poster wall into a programmable ad channel for theaters and studios.